Shopify insights from the team building on it daily
Practical, technical writing on Shopify Plus, CRO, performance, and migrations — no recycled listicles.
Shopify Plus vs. Shopify: When Does Upgrading Actually Make Sense?
GMV thresholds, checkout customization needs, and B2B requirements that signal it's time to move to Plus — and the ones that don't.
Core Web Vitals on Shopify in 2026: What Actually Moves the Needle
INP replaced FID as the responsiveness metric. Here's what's actually slowing down Shopify stores in 2026 and how to fix it without a full rebuild.
The Magento to Shopify Migration Checklist We Use on Every Project
Data migration, SEO redirect mapping, and the testing window that prevents a launch-day disaster — the exact checklist from 40+ migrations.
The 14-Point CRO Checklist We Run on Every Shopify Product Page
From above-the-fold trust signals to mobile sticky add-to-cart placement — the exact heuristic audit we use before any A/B test.
B2B on Shopify: Building a Wholesale Portal Without Custom Backend Infrastructure
How Shopify Plus's native B2B framework replaces what used to require a separate wholesale platform entirely.
Headless Shopify: When It's Worth the Complexity (and When It Isn't)
Hydrogen and custom frontends solve real problems for some brands — and create unnecessary overhead for most others.