Beauty · United States
How Lumina Skincare achieved +118% revenue in 6 months
Theme CustomizationCRO OptimizationPerformance Optimization
+118%
Revenue growth
0.9% → 2.6%
Mobile conversion rate
4.1s → 1.6s
Page load (LCP)
71% → 54%
Cart abandonment
The challenge
Lumina was running on a heavily customized Shopify theme that broke on every app update. Mobile conversion sat at 0.9% against a 38,000-session monthly average, and the checkout abandoned at 71%.
The solution
We rebuilt the storefront on a clean OS 2.0 theme architecture, restructured the PDP around a subscription-first purchase flow, and ran a 10-week CRO program targeting cart and checkout friction.
“TechParivar didn't just rebuild our site — they rebuilt how we think about conversion. Every recommendation came with data behind it.”
Sarah Chen
Founder, Lumina Skincare
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