Home Decor · Canada
How Northfield Home achieved -71% page load time
Store MigrationPerformance OptimizationRetainer Support
-71%
Page load time
100%
Black Friday uptime
100%
Organic traffic retained
+44%
Conversion rate
The challenge
Northfield's WooCommerce store couldn't handle Black Friday traffic and crashed twice during peak season, costing an estimated $180K in lost sales.
The solution
We executed a zero-downtime migration to Shopify with full SEO redirect mapping, rebuilt the storefront for performance, and load-tested for 5x projected Black Friday traffic.
“Last Black Friday nearly broke our business. This year, with TechParivar, it was our best sales day ever — without a single outage.”
Michael Torres
COO, Northfield Home
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